Sunrise Radio launched on Monday 5th November 1989, to service West London’s Asian community. It was the UK’s first 24 hour Asian Radio Station and in fact the first independent 24 hour Asian Radio Station in the World.

The impact on the local Asian community was phenomenal. In a few short years, Sunrise became one of the most successful commercial radio stations in the UK by serving a community whose needs were not being met by any other radio station in both commercial terms and entertainment value.

It also soon became clear that there was a growing demand for Sunrise Radio further afield.

On April 15th 1991, Sunrise Radio launched its service on the Astra satellite, available across Europe and the UK. It wasn’t long before some 92 Cable providers had sought permission from Sunrise Radio Ltd to carry the Sunrise programming on their networks. These included Videotron, The Cable Corp and Cable London.

In 1993, Sunrise Radio fought off 48 other bids to take one of the eight frequencies put out to tender in the Greater London area. Sunrise London was launched on the 1st January 1994, transmitting on 1458 AM to Greater London & the Home Counties.

The UK’s Asian community is a young and growing market, and we at Sunrise Radio are committed to growing with it.

We continue to deliver on our Promise of Performance which was set back in 1989, “To serve and promote the needs and fulfilments of the entire South Asian community, both young and old”.

Sunrise Radio - leading the way in Asian broadcasting.