Morrisons – Press Release


Living is Giving with Morrisons this Ramadan

Cofresh, KTC, Rubicon, Madina, Badshah, Laila, Humza, Indus, Pakeeza, Fudco, and Shazan

Morrisons will once again be initiating their popular Living is Giving campaign in stores across London this Ramadan, to help promote the spirit of charity during the season of giving. The campaign is now in its 4th year running and the charity Morrisons will be supporting this year is CLIC Sargent.

Every year Morrisons joins hands with British Muslim families to cater to their Iftari and Sehri needs, however with the Living is Giving Campaign they go the extra mile to support the community in fulfilling an important virtue of this holy month – charity.

The Living is Giving Campaign is Morrisons unique way of encouraging all their customers to unite, give back to the wider community and support local charities. The campaign promotes inclusivity, allowing everyone to partake in the spirit of Ramadan regardless of faith. This year due to the current situation, the campaign encourages the community to observe Ramadan at Home with their families and avoid public gatherings.

Morrisons has partnered with leading South Asian brands such as Cofresh Snacks, KTC Flour, Rubicon Juices, Madina Dates, Badshah Basmati Rice, Laila Basmati Rice, Humza Samosas, Indus Flour, Pakeeza Mango Lassi, Fudco Almonds, and Shazans Foods this year to donate a portion of price per pack to CLIC Sargent to help win the fight against cancer.

In joining the Living is Giving campaign, customers can help raise money that will contribute to CLIC Sargent’s mission, which is to provide the best possible care for young lives against cancer.

Morrisons has found the perfect way to integrate giving back into the spirit of Ramadan so that by purchasing their favourite meal packs customers will simultaneously be helping other families in the process. Please visit your local Morrisons to participate and log on to to find out more!.